n.|wāv|:  a disturbance that transfers energy from one place to another


Humans have produced 8.3 billion metric tons of plastic since the 1950s. Most of it (79% or so) has accumulated in landfills or the natural environment. For every person on this planet, there is now 1 ton of plastic waste. Nobody wakes up in the morning and decides to destroy the oceans. Yet somehow, in some way, we all contribute to the destruction. It's not too late to shift the narrative.

Creativity, collaboration, imagination… We already have the tools. This movement is about choosing to use them. 


We’ll try to keep things simple.