Through creative collaboration and the Parley AIR Strategy, together with Corona (global) we are working to bring change to the beverage industry and protect paradise from marine plastic pollution.
An estimated 8 million tons of plastic waste enter the oceans annually. In May 2017, Parley x Corona (AB InBev) announced a long-term partnership to address this global issue and protect paradise through cleanups, awareness campaigns, corporate commitments and initiatives focused on the Parley AIR Strategy:
AVOID PLASTIC WHEREVER POSSIBLE
INTERCEPT PLASTIC WASTE
REDESIGN THE MATERIAL ITSELF
To learn more about events and volunteer opportunities, get in touch at the link below
In addition to implementing Parley AIR, we're engaging like-minded ambassadors to represent the partnership in their countries. In 2017, Chris Hemsworth (Australia), Diego Luna (Mexico), Ramon Navarro (Chile) and Nashla Bogaert (Dominican Republic) attended Parley Ocean School in the Maldives, an immersive experience bringing together a variety of different people in the ultimate classroom, the Indian Ocean.
Artists, designers, filmmakers, marine biologists, musicians, photographers, and scientists explored the beauty of the oceans and witnessed the negative
impact of plastic pollution on life underwater, on uninhabited islands, and in local communities. The collective experience marked the starting point of an idea: together Corona (global), Parley, and a select group of creative change-makers will turn 100 islands into symbols of change.
Plastic is a design failure. Through creative collaboration and eco-innovation, we can fix it. In Corona, a brand committed to protecting its heart and homeland, we found the perfect partner to bring our strategy to the beverage industry. This is only the beginning.
"We are all connected to the sea. The state of our islands is a powerful reminder of that fact. Plastic trash travels around the world and washes up on the most remote beaches, enclosing paradise with a belt of colorful plastic debris. It makes you understand that something is dead wrong. Plastic is a design failure... In Corona, we found the perfect partner to bring this philosophy and strategy to a new territory: the beverage sector. Economy caused this plastic problem in the first place, but with the transformative power of collaboration and Eco Innovation, we can make it the key to the solution."
– Cyrill Gutsch, Founder, Parley for the Oceans
“We needed to take a stand and protect the heart and soul of our brand. We will spread our love for the oceans and make people understand that we need to take care of it, inspiring people to change their own behaviors. Corona is present in more than 180 countries and we have the opportunity and the responsibility to use that reach to be a voice for the oceans.”
– Thiago Zanettini, Global Vice President of Corona
#100islandsprotected #ProtectParadise #CoronaXParley