February 8th was a magical night for the oceans.  500 guests from fashion to media, art, and music, entered the majestic Milstein Hall of Ocean Life at the American Museum of Natural History in New York to the sound of whale songs. Bathed in blue light beneath the life-size 94-foot blue whale, the largest animal on the planet, Parley presented The Vortex Project’s first collaboration: “RAW for the Oceans”, a long-term collaboration between G-Star RAW x Bionic Yarn, curated by Pharrell Williams.

It was the perfect setting to remind us of the responsibility we all have to the oceans and the sea life that inhabits them.  Artist David Lachapelle, highlighted this point when he addressed the crowd, saying, “If we don’t radically change our thinking and our actions, the only place we will get to see what is in the ocean is here, at the Museum of Natural History.”

Parley would like to give special thanks to all our incredible speakers and organizations who took part in the evening including Thecla Shaefer, Chief Marketing Officer of G-Star RAW; artist David LaChapelle; Captain Paul Watson of Sea Shepherd Conservation Society; Daniella Russo of Plastic Pollution Coalition; Dr. Iain Kerr of Ocean Alliance; John Davis of Marine Affairs Research and Education (MARE); Tyson Toussant and Tim Coombs of Bionic Yarn; and of course the charismatic Creative Director of Bionic Yarn,  Pharrell Williams, who presented the animated launch video for the collaboration. 




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