adidas x Parley contest winners
“Every social revolution throughout history has been initiated by passionate individuals...And every social revolution has succeeded when enough individuals exercised the virtues of passion, courage and imagination.”
Captain Paul Watson
On World Oceans Day, June 8, 2016, we presented the first shoe ever made using Parley Ocean Plastic®. It was created with revolutionary innovation, plastic waste intercepted by our global cleanup network, and illegal gillnets recovered from the high seas by Sea Shepherd Global during Operation Icefish, a record-breaking mission to protect sea life in the Southern Ocean.
So much has happened behind the scenes since our announcement last June at the United Nations, but it’s still only the beginning of our journey to save the oceans.
Every second breath we take is generated by life in the sea. We must protect it as if our lives depend on it. Because they do. Rather than release the shoes for purchase, we asked the game-changers around the world to help us deliver this vital message.
50 pairs of shoes were available for people to earn by pledging Parley A.I.R., joining the movement and becoming ambassadors for the cause. The contest was not about winning shoes, it was a reminder and invitation to be part of the solution — a call to action to learn the facts and have the courage to share and act on them. Everyone who answered this call is a winner.
We received hundreds of submissions from ocean defenders around the world. In the end, we selected 50 supporters that shared their message with personality, authenticity, and creativity.
Thank you to everyone who created a video. If you didn’t earn a pair of shoes this time, your voice is still crucial to our mutual mission. Stay tuned for more opportunities to support the movement. In the meantime, keep owning your impact and living #ParleyAIR.
Together we can save our ocean.
HERE ARE THE 50:
Akemi Natt - ekononom
Albert Dexter - albie_dex
Antoine Maurice - antoine_moritz
Arisa Yoon - arisayoon
Bethany Martin - bthanyrose
Carl Joisce - i_bring_joisce
Charlotte Norsworthy - charlottenorsworthy
Chris Bentley - chrisbentleyphotography
Christoph Kramer - c.kramero
Daria Novikova - blackp.art
Elliot Stiassny - estiassny
Elliott Earnshaw - elliott_006
Estevan Gonzalez - estevan_g
Evstigneev Leonid - naisen_wan
Gabriel Kao - gnarled
George Boneillo - gboneillo
Glen McClellan - justiceforourseas
Hannah Lister - penguinchic2011
Imani Maxberry - maxberries
J. Mia Tsui - zetabae
Jack Donald-McDowall - _jack_dm_
Jack Habib - jackhthrash
Jack Salero - jacksalero
JM Walters - jm_walters
Josep Gomis - isgomis
Joshua Alberto Castillo - joshcastilo
Mary Vincelle C. Yasa - vincelle.y
Michelle Peng - wakaflockapeng
Miriam Herbert - mimher
Myriam Carola S. - myriamcarola
Natalia Lorca Ruiz - natalia_lorca
Nathan Dwi Kusnadi - nathandwi
Nora Steger - noriakikasaiai
Olesya Besperstova - olesyabesperstova
Owen Fisher - Naturesdepth
Puriya Mirzamohammadi - puriyapop
Reiss Salustro - v11.rsp
Robert George Estes - robert__estes
Romain Ligeron - romsnow
Ryan Donnelly - outbackcharlie
T Y Wong - jemuelwong
Thijs Hamers - thijshamers2
Thomas Stuart - stu.thomas
Valerie Pietsch - valpietsch
Wasupon Krasaetanont - sonearn
Yohanes Kevin Hendrawan - ykhendrawan