adidas by Stella McCartney joins the range of products made from Parley Ocean Plastic

 

 

"Stella McCartney is a pioneer, a rebel really. Her vision to create fashion without using leather, without using fur was radical when she started and is proven now. She has always been a role model for me. To partner with her is an honor and a huge opportunity for the Ocean Plastic movement. adidas has been family to Parley since the beginning and is driving and implementing the Parley AIR Strategy in the most ambitious and efficient way. Both of them are strong agents of change who help us shape a new reality, one that allows the oceans and mankind to coexist in peace, in collaboration even."

- Cyrill Gutsch, Founder of Parley

 

 
 

“I strongly believe in making clothing that is ethically created and built to last, and this is an ideology I channel into every single piece I design.”

– Stella McCartney

 

 

As part of the adidas Parley partnership, the adidas by Stella McCartney range of high-performance products now includes the Parley UltraBOOST X. With an upper made from Parley Ocean Plastic™, the shoe demonstrates the power of collaboration, technology, and eco innovation as a driver of positive change.

Taking inspiration from the ecosystem we are fighting to protect, the Parley UltraBOOST X is designed to bring out the best in performance, reflect the female foot’s natural form, and make a tangible difference for the planet.

Recycling and/or upcycling marine plastic pollution alone is not a solution to the complex, global threats we face, but the cycle of collaboration and creativity propelled by this process is. The use of Parley Ocean Plastic allows us to reduce and replace virgin plastic and extend the lifecycle of waste materials, while challenging the leaders of eco innovation to do the same.

Achieving long-term solutions to marine plastic pollution demands a closer look not only at the way products are made, but at every point, every decision, and every decision maker within the supply chain ecosystems that shape the reality we inhabit. The adidas by Stella McCartney Parley UltraBOOST x is just one more step in that direction through our partnership with adidas.

 

 

Read the full release here

Learn more on stellamccartney.com

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