AVOID. INTERCEPT. REDESIGN.
At least every second breath we take comes from the sea. The oceans give us life. In return, we give them plastic.
Plastic is a design failure. Once produced, it never dies, and a massive amount of it enters the
oceans daily. A lack of imagination got us into this mess. Creativity and collaboration can guide us
To address the fast-growing threat of marine plastic pollution, Parley for the Oceans devised
a strategy that can be scaled across private households, businesses and governments — and the
creative industries that mold the reality we inhabit. Realized in three key pillars of action, Parley
AIR is an invitation to own your role in the movement for solutions.
Download our implementation guides to get started: