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FACING OCEAN PLASTIC POLLUTION


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FACING OCEAN PLASTIC POLLUTION


 

A massive amount of plastic trash ends up in our oceans every year. The ocean currents have formed five gigantic slow moving whirlpools where the plastic collects, nicknamed Vortex.

 

Recent studies indicate that at least 40 million pounds of plastic has accumulated and is floating in the north pacific ocean alone. The majority of the plastic debris remains in the Vortexes, however a significant percentage of it washes onto our coastlines daily.

 
 
THIS IS THE IMAGE CATION
 
 

After sunlight photo-degrades the plastic into small pieces, aquatic life and sea birds mistake these fragments for food and ingest it.

 

While its difficult to know exact figures, a 2012 report from WSPA indicates that between 57,000 and 135,000 whales are entangled by plastic marine debris every year in addition to the inestimable – but likely millions – of birds, turtles, fish and other species affected by plastic marine debris.

 

New studies show that ingested plastic damages the internal organs of fish. This raises the question about the safety of our seafood.

 
 
 
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If we fail to clean up the plastic and stop the continued pollution of the oceans, we are facing the potential extinction of many sea life species and the interruption of the entire eco-system.

 

We also risk the health of anyone who eats seafood.

 
 
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“We’re the big brained animals on this planet and we’re putting everything in danger because we don’t really understand the planet as a whole, and human beings, through our consumption and our waste, are messing with the system.”

Graham Hawkes

 
 
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MISSION


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MISSION


 

SCIENTISTS, ENVIRONMENTALISTS, CREATORS AND BRANDS TEAM UP TO SOLVE THE IMPOSSIBLE MISSION.

 
 

The big challenge is to retrieve the floating plastic out of the open sea. The majority of the plastic has broken down into small pieces 1/4 of an inch or smaller. The plastic trash is scattered over massive areas and is not easily visible or collected. The center of a Vortex where the plastic concentration is highest is constantly moving. It is difficult to collect the plastic without harming fish and other sea life. Only a minority of the plastic is on the surface, the majority sinks to the ocean floor. But a huge part of the plastic debris is washing up on beaches where it can be collected relatively easily and without complex technology by locally organized clean up organizations.

 
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“I want to be plastic!” Andy Warhol’s phrase expresses the fascination for a seemingly perfect material. It is sleek, durable, comes in any color and looks just stunning. Also, it meets a broad variety of specific usage requirements. That makes it very hard to replace with ecological alternatives. Parley is supporting its partners to reduce plastic - and runs an extensive research and development program to create “green chemistry” materials, filter systems for micro plastics and new production technologies.

 

This pillar of the project focusses on the following key objective: Save as many animals as possible by cleaning off Ocean Plastic from coastlines and fishnets from the oceans. Recycle plastic trash into upcycled production materials and keep it in the loop. The real challenge is the collection of plastic debris that has broken down into tiny pieces without harming sea life. The technology for such a retrieval process is not yet in place, but a variety of inventions is in development and testing. Parley supports R&D in this field with a think tank.

A sexy product is the most efficient advertising for a cause. It is the best proof of concept for a new technology, an innovative material and gives consumers an easy decision to do the right thing. Therefore the main communication tool of this initiative are beautifully designed products, which carry the story of ocean plastic pollution into the world, show new directions and innovate production cycles. All products made with Ocean Plastic contribute to the funding of The Vortex Project.

 

DISRUPT THE CYCLE.

 

“Creativity is the key to saving creation from our darker side and the key to a future of ecological harmony between humanity and the diversity of wondrous species we share this planet with.”

Captain Paul Watson

 
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THE INITIATIVE


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THE INITIATIVE


 

Clean up shorelines and oceans, boost new technologies and turn ocean plastic into smart consumer products to create funding and awareness.

 
 

The Vortex Project, an initiative by Parley for the Oceans, was co-founded in collaboration with the material innovator Bionic Yarn, and Sea Shepherd Conservation Society. The project is based on the belief that human economy must be harmonized with the eco system of nature in order to make a serious impact.

 

Since its founding, a variety of environmentalists, scientists, artists, entrepreneurs, creative companies and non-for-profit organizations have joined the cause. The advisory board includes Plastic Pollution Coalition, Ocean Alliance, Mare, and Warner Babcock Institute for Green Chemistry.

 

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Wear the responsibility for the oceans.

Pharrell Williams

 
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JOIN THE MOVEMENT


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JOIN THE MOVEMENT


 

Please reach out to us if you want to join the movement, start your own initiative or collaboration project, or just want to learn more about it.

 

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