PARLEY A.I.R STRATEGY


Every second breath we take is generated by the oceans.

 
 

AVOID PLASTIC WHEREVER POSSIBLE

INTERCEPT PLASTIC WASTE

REDESIGN THE PLASTIC ECONOMY

 

 

The oceans are dying. But it’s not too late to save them. Only creativity and collaboration will end ocean plastic pollution.

The Parley A.I.R. Strategy addresses the fast-growing and global threat of ocean plastic pollution based on the belief that plastic is design failure, one that can only be solved if we reinvent the material itself. We all have a role to play in the solution. 

Let’s invent our way out of this mess. Together.

 

 

 
 

 

Here are the problems our oceans face:

 
 

A massive amount of plastic trash ends up in our oceans every year. The ocean currents have formed five gigantic, slow moving whirlpools where the plastic collects, nicknamed Vortex.

Recent studies indicate that at least 40 million pounds of plastic has accumulated and is floating in the North Pacific Ocean alone. The majority of the plastic debris remains in the Vortexes, however a significant percentage of it washes onto our coastlines daily.

 
 
THIS IS THE IMAGE CATION
 
 

After sunlight photodegrades the plastic into small pieces, aquatic life and seabirds mistake these fragments for food and ingest it.

 

While it's difficult to know exact figures, a 2012 report from WSPA indicates that between 57,000 and 135,000 whales are entangled by plastic marine debris every year in addition to the inestimable – but likely millions – of birds, turtles, fish and other species affected by plastic marine debris.

 

New studies show that ingested plastic damages the internal organs of fish. This raises the question about the safety of our seafood.

 
 
 
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If we fail to clean up the plastic and stop the continued pollution of the oceans, we are facing the potential extinction of many sea life species and the interruption of the entire ecosystem.

 

We also risk the health of anyone who eats seafood.

 
 
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“We’re the big brained animals on this planet and we’re putting everything in danger because we don’t really understand the planet as a whole, and human beings, through our consumption and our waste, are messing with the system.”

Graham Hawkes