PARLEY A.I.R. STRATEGY


Avoid. Intercept. Redesign.

Plastic is a design failure. Every piece ever produced is still out there in some form, and a massive amount of it enters the oceans daily. We can only end marine plastic pollution for good if we reinvent the material. That's going to take time, hard work, and the collaboration of many.

 

 

AVOID PLASTIC WHEREVER POSSIBLE

INTERCEPT PLASTIC WASTE

REDESIGN THE PLASTIC ECONOMY

 

We all had a hand in creating this mess. Now we all have a role to play in its solution.

 

 

A.I.R. IMPLEMENTATION

A plan is only as good as its execution. With the mindset of collaboration and cross intelligence, we are working closely with corporate partners, governments, and nonprofit organizations to make Parley A.I.R. the new industry standard. 

A.I.R. Corporate Partners Guidelines

A.I.R. for Governments

 

ACTIONS > WORDS

 

ADOPT THE PRINCIPLES OF A.I.R. IN YOUR DAILY LIFE