PLASTIC IS A DESIGN FAILURE. WE CAN ONLY END THE PROBLEM WITH A NEW MATERIAL. IN THE MEANTIME WE SAVE MARINE WILDLIFE BY CLEANING UP SHORELINES AND OCEANS AND CUT INTO THE PRODUCTION OF NEW, VIRGIN PLASTIC THROUGH CLOSED-LOOP RECYCLING SYSTEMS.
A I R AVOID. INTERCEPT. REDESIGN.
The majority of the plastic in our oceans is broken into small pieces 1/4 of an inch or smaller and scattered over massive areas. The center of a Vortex, where the plastic concentration is highest, is constantly moving. It is difficult to collect and retrieve this plastic without harming fish and other sea life.
Only a minority of ocean plastic floats on or near the surface, while the majority sinks to the ocean floor. While it still seems impossible to clean up the Vortexes, huge volumes of plastic debris wash up on beaches and shorelines, where it can be collected relatively easily and without complex technology by the global Parley network of cleanup organizations.
Awareness campaigns, cleanup operations and recycling initiatives allow us to help alleviate immediate threats to marine wildlife and reduce the use of virgin plastics in product design, manufacturing and distribution. In close collaboration with major brands, we also work to reduce overall plastic use.
But we can only end ocean plastic pollution in the long run if we invent smarter materials and synchronize the economic system of mankind with the ecosystem of nature. Therefore Parley with its global expert network is operating an extensive research and development program to invent alternatives and to establish new industry standards.
“Creativity is the key to saving creation from our darker side and the key to a future of ecological harmony between humanity and the diversity of wondrous species we share this planet with.”
Captain Paul Watson
“I want to be plastic!” Andy Warhol’s phrase expresses the fascination for a seemingly perfect material. It is sleek, comes in any color possible, looks stunning when brand new and can have specific performance features, which makes it very hard to replace. The truth is, plastic is a design failure. Therefore it is best to avoid plastic and use alternative materials. If not possible, then the use of recycled material is the second best option. It helps to cut down the production of virgin plastic. Parley works closely with its corporate partners to reduce and replace plastic in consumption, production and distribution, and on educational programs for employees, partners and consumers.
The primary mission of Parley for the Oceans is to save as many animals as possible. The global Parley network of cleanup organizations achieves this by removing plastic from shorelines and ghostnets from the high seas. In remote areas, we establish systems to intercept plastic waste before it ends up in landfills, gets burned, buried or tossed into rivers or oceans. We don’t see recycling as the ultimate solution for plastic pollution, but keeping plastic that has been already produced in use reduces the need for new, virgin plastic. Together with its corporate partners, Parley develops programs which incentivize consumers to return their end-of-life products and keep plastic in a closed loop.
Today, a sexy product made in an eco innovative way can be the most efficient advertising for a cause. It is a proof of concept for new technologies or materials and creates strong media attention. Additionally, Parley partner products made with Ocean Plastic reposition recycling materials as desirable and contribute to the funding of AIR. An extensive research and development program focuses on up-cycling of Ocean Plastic debris, prevention and interception of microplastic, and new models that can disrupt traditional plastic product categories. To end Ocean Plastic pollution for good, Parley and its partners are working on the development of new materials which can replace current plastic.
DISRUPT THE CYCLE
"It took centuries to create the mess. No magic bullet will solve it overnight. It will take time, creativity, and hard work."
John Warner, President, Warner Babcock Institute of Green Chemistry
PARLEY CORPORATE PARTNER GUIDELINES (EXCERPT)
We see the key to the solution in collaboration. Nobody can end this problem alone. We need to approach it from different angles and in a collaborative and multidisciplinary way. The responsibility lies with the creative industries. Followed by major brands, environmentalists, and finally by consumers.
With every corporate partner who joins the Parley Ocean Plastic Program, we collaboratively strive to meet the following principles and define a longterm roadmap with challenging but realistic benchmarks.
'A' FOR AVOID
Avoid plastic where possible and replace with alternative materials (A1)
Avoid virgin plastic and replace with post-consumer recycled materials (A2)
Inspire and convince your network and consumers to avoid plastic (A3)
'I' FOR INTERCEPT
Take back products at end of life, and keep plastic in a closed loop (I1)
Empower and incentivize consumers to return end-of-life products to the loop (I2)
Intercept plastic reaching landfills, rivers, lakes or oceans, before it's burned or buried (I3)
Retrieve plastic debris from lakes, rivers, coastal areas, beaches and oceans (I4)
'R' FOR REDESIGN
Question the 'reason to be' for every item you create or promote (R1)
Create products that last (R2)
Develop and support the use of eco innovative materials to replace plastic (R3)
Disrupt plastic-dependent product categories with new business models (R4)
Develop and support methods and technologies to prevent plastic and microplastic pollution (R5)
Develop and support new technologies to upcycle ocean plastic debris (R6)